Lovina

For over 40 years, Lovina has been a trusted name in fine jewelry. A legacy born in the heart of New York City and cherished by generations. From our beginnings as a small family atelier to becoming a recognized name in American jewelry, our mission has always been the same: to craft and curate timeless pieces that celebrate life’s most meaningful moments.

At Lovina, tradition meets modern craftsmanship. Our artisans and gem experts have collaborated with some of the world’s most prestigious brands, ensuring that every creation reflects the highest standards of design, quality, and authenticity.

From diamond classics to contemporary gold collections, each piece tells a story of heritage, artistry, and enduring beauty. Whether you’re discovering us for the first time or returning as part of the Lovina family, we invite you to experience a legacy over a century in the making.

Lovina – Where timeless elegance meets New York heritage.

Because every piece is chosen with love and purpose — made to reflect the strength, softness, and beauty of women like you. Thank you for letting us be part of your everyday moments and for making this journey so special.